OTA
SHR’s OTA Direct Connects
Maximize your online selling opportunities and reach.
Hundreds of channels and connectivity options to complete your distribution map and reach your target booking audience.

People and regions have diverse booking preferences, but with our solution, you can connect with guests globally through the channels they prefer.
SHR’s OTA Direct Connects maximize your online sales opportunities through robust and expansive channel connections.
“SHR’s CRM is the only CRM we found that could integrate with our existing stack and allow for a custom-made experience.”
Brandon Burtis Corporate Director, Revenue Strategy Pacifica Hotels
“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”
Cameron Lesure, Hotel on North in Pittsfield
“SHR’s RMS is superb! Advanced, and user-friendly.”
Camille B. Dela Cruz, Reservations Manager, New Coast Manila Hotel
“SHR’s website and booking engine afforded us the opportunity to tell our new story to new markets.”
Elaina Fitzgerald, Director Woodlands Hotel
“With SHR’s digital marketing strategies, we have seen transformative results.”
Gillian Kombora, Head of Digital Marketing, The Capital Hotels, Apartments, and Resorts
“Great Tech, support and Account Management
SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”
Jennifer Ryan, Choice Hotel
SHR is a knowledgeable, responsive, and intuitive team.
The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.
John Jenner, Rock Hotel & Casino Atlantic City
“Great Product, even better Customer Service and Support!”
Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group
“Great product, even better Customer Service and Support!”
Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group
“Great team to work with!
My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”
Justin Sibit, Hard Rock Hotel & Casino Hollywood
“SHR’s booking and recommender engine shows us guest booking preferences and behaviours, allowing for tailored strategies.”
Matt McRoberts Head of Marketing, Hastings Hotels
“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”
Robert Speirs, Marketing Manager at The Cheval Collection
“Excellent and Proactive company to deal with.
I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”
Sean lally, Hotel Woodstock Ennis
“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”
Wisconsin Union Hotel & Club Suites

Real time updates to all channels
Ensure your OTA channels always reflect accurate, strategy-aligned pricing and availability with immediate updates for any changes.
Meet your guests in their preferred channel
OTAs are your allies – reach guests who prefer these channels for regional, language, package bundling, loyalty and other incentives by ensuring your property is always present and bookable.
Excellent connectivity partnerships
We work closely with our OTA partners to ensure top-tier, evolving connectivity and the highest level of collaboration.
Reach your target audience wherever they book by leveraging SHR’s top-tier OTA partnerships for superior connectivity. With real-time pricing and availability updates across all channels, your selling strategy is always up-to-date and accurately deployed.

CRS
Central Reservation System
BE
Booking Engine
CRM
Customer Relationship Management
RMS
Revenue Management System
OTA
OTA Direct Connects
VA
Voice Application
GDS
GDS Connectivity