VA
SHR’s Voice Application
Complete Reservation Solution for All Guest Interactions
The CRS’s voice application is a cloud-based solution that provides both in-house and outsourced reservation teams with unified, real-time access to information, enabling seamless caller engagement.

Outdated tools or fragmented systems can prevent your agents from effectively converting guest inquiries into bookings. Provide your reservation team with real-time information, customizable screens and advanced call management tools to engage callers seamlessly and maximize sales.
The voice application empowers agents to maintain brand consistency across all touchpoints, delivering personalized engagement and maximizing booking potential.
“SHR’s CRM is the only CRM we found that could integrate with our existing stack and allow for a custom-made experience.”
Brandon Burtis Corporate Director, Revenue Strategy Pacifica Hotels
“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”
Cameron Lesure, Hotel on North in Pittsfield
“SHR’s RMS is superb! Advanced, and user-friendly.”
Camille B. Dela Cruz, Reservations Manager, New Coast Manila Hotel
“SHR’s website and booking engine afforded us the opportunity to tell our new story to new markets.”
Elaina Fitzgerald, Director Woodlands Hotel
“With SHR’s digital marketing strategies, we have seen transformative results.”
Gillian Kombora, Head of Digital Marketing, The Capital Hotels, Apartments, and Resorts
“Great Tech, support and Account Management
SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”
Jennifer Ryan, Choice Hotel
SHR is a knowledgeable, responsive, and intuitive team.
The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.
John Jenner, Rock Hotel & Casino Atlantic City
“Great Product, even better Customer Service and Support!”
Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group
“Great product, even better Customer Service and Support!”
Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group
“Great team to work with!
My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”
Justin Sibit, Hard Rock Hotel & Casino Hollywood
“SHR’s booking and recommender engine shows us guest booking preferences and behaviours, allowing for tailored strategies.”
Matt McRoberts Head of Marketing, Hastings Hotels
“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”
Robert Speirs, Marketing Manager at The Cheval Collection
“Excellent and Proactive company to deal with.
I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”
Sean lally, Hotel Woodstock Ennis
“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”
Wisconsin Union Hotel & Club Suites
The Voice Application module of the Central Reservation System (CRS) provides reservation agents with real-time guest and property details to effectively engage callers and confirm bookings. Its web-based access enables in-house teams, clustered offices and outsourced agents to efficiently interact with guests, delivering a fast and seamless service.

Unified Direct Channels
Ensure reservation agents quotations match online offers or present exclusive phone-only deals.
Versatile for Any Hotel or Group
Whether a single property or multiple locations, effortlessly book and manage call-in reservations.
Guest Profile Lookup
Easily recognize returning guests to provide personalized booking experiences.
Call to Continue
Guests can start their booking online and finish with a voice agent, using the same cart they used on the website.

CRS
Central Reservation System
BE
Booking Engine
CRM
Customer Relationship Management
RMS
Revenue Management System
OTA
OTA Direct Connects
VA
Voice Application
GDS
GDS Connectivity