Houston, 11 March 2024– SHR Group, the premier global specialist technology and service provider for the hotel sector, continues to fortify its leadership team with the addition of two seasoned industry professionals. Pascal Schubert joins as Senior Director of Business Development for Benelux, DACH & France, while Luis Martins assumes the role of Senior Director of Business Development for South Europe and South America (LATAM). These appointments underscore SHR Group’s commitment to driving growth and enhancing its presence in key markets worldwide.
Pascal Schubert, the newly appointed Senior Director of Business Development for Benelux, DACH & France, brings a wealth of experience from his previous roles at D-EDGE Hospitality and Sabre Hospitality Solutions. Pascal will lead the expansion efforts of SHR Group within these regions, focusing on increasing brand recognition among local consultants and tourism organizations, as well as acquiring new customers and strengthening relationships with regional hotel groups.
Luis Martins, the newly appointed Senior Director of Business Development for South Europe and South America (LATAM), is poised to leverage his extensive background in the hospitality industry to drive growth and consolidate SHR Group’s presence in these dynamic markets. With his strategic vision and hands-on approach, Luis will spearhead initiatives to expand market share, identify new business opportunities and strengthen relationships with key stakeholders in South Europe and South America.
“We are thrilled to welcome Pascal Schubert and Luis Martins to the SHR Group family,” said Heinrich Kessler, Chief Commercial Officer of SHR Group. “Their extensive experience and deep understanding of their respective markets make them invaluable additions to our global team. We are confident that Pascal and Luis will play pivotal roles in driving our growth strategy and contributing to the overall success of our company”.
Both Pascal Schubert and Luis Martins expressed their enthusiasm for joining SHR Group and their commitment to delivering innovative solutions to clients.
“I am honored to be part of a forward-thinking organization like SHR Group”, said Pascal Schubert. “Exciting times lie ahead as we work together to bring real chain functionalities to the hotel groups within my region”.
“I look forward to collaborating with the talented team at SHR Group to capitalize on the immense opportunities present in South Europe and South America”, said Luis Martins. “Together, we will strengthen our market presence and deliver innovative solutions to our clients”.
These strategic appointments underscore SHR Group’s commitment to investing in top-tier talent and reinforcing its position as a global leader in the industry. The company looks forward to achieving new milestones and fostering mutually beneficial relationships under the leadership of Pascal Schubert and Luis Martins.
About SHR :
SHR is an award-winning global specialist technology and service provider for the hotel sector. Allora, the world’s leading intelligent and automated hotel technology platform, is the flagship product of SHR. Allora empowers hotels and resorts to increase revenue and customer life-time value at every step of the guest journey through an integrated and automated product suite powered by AI. The platform includes CRS, IBEs, RMS, and CRM. Alongside allora, SHR also offers services focusing on equipping the hotel industry with a unique competitive edge delivered through exceptional digital marketing services, smart websites, and consultancy.