The Capital Hotels, Apartments, and Resorts
How SHR’s Booking Engine and Digital Services Fuel Growth for The...
![Case study image](https://shrgroup.com/wp-content/uploads/2024/07/15-ON-ORANGE-EXTERIOR-DSC05912.jpg)
Targeting a 15% increase in BE revenue from 2023 levels.
A minimum of 1:10 ROI on Google Ads spend
Targeting a 15% increase in BE revenue from 2023 levels.
A minimum of 1:10 ROI on Google Ads spend
242%
increase in annual online revenues
101:1
(ROI) increase from 32:1
126% YOY increase in Booked Revenue
1.1% return on PPC
Unprecedented revenue growth
Surge in bookings and occupancy rates
34%
increase in Google Ads revenue ($296.1K vs $220.7K)
296.1K
revenue achieved from $17.4K spend on Google Ads
45k+
Loyalty members signed up in less than 1 year
90+
customized campaigns sent in 1 year
80%
YTD average occupancy rate (19.7% growth)
$215
average YTD ADR (118% ARI)
31,109
Member reservations in first year
66,489
Member room nights in first year
Central Reservation System
Booking Engine
Customer Relationship Management
Revenue Management System
OTA Direct Connect
Voice Application
Global Distribution Systems