To maintain a competitive advantage, foster guest satisfaction, and amplify guest value, Pacifica Hotels wanted to launch a comprehensive loyalty program aimed at elevating their business and brand.
Their key objectives included:
- Developing a guest portal to facilitate rewards and benefits for members.
- Implementing a robust tracking system for sign-ups and revenue reporting.
- Crafting targeted marketing strategies specifically designed to engage and delight program members.
- Implementing incentives and measures to drive increased sign-ups at the property level.
Pacifica Hotels, a prominent hotel chain with more than 30 mixed-brand properties, including seventeen independent hotels along the West Coast of the USA, sought to boost guest sign-ups and engagement by launching an exclusive loyalty and incentive program at an independent level.
To achieve this, they joined forces with SHR Group, leveraging their world leading AI-powered allora CRS (Windsurfer) technology in December 2020, and subsequently integrating allora CRM (Maverick)
The eagerly anticipated loyalty program, known as Pacifica Perks, finally debuted in March 2022. This enticing program allows guests to access appealing incentives through both the Pacifica corporate and property websites, skillfully supported by strategic marketing campaigns orchestrated by Pacifica’s teams and enabled by allora CRM. To further drive memberships, allora IBE plays a vital role by offering exclusive rates tailored to members, enticing them with property incentives upon enrollment.
“allora CRM has been the key to launching our Pacifica Perks loyalty program, which had been in discussions for quite some time over the years. It was difficult to find a platform that would allow for a custom-made, white label experience that could integrate with our existing tech stack, until we learned about allora CRM.”
Corporate Director, Revenue Strategy Pacifica Hotels