Suite of Tools

The world's leading intelligent & automated hotel technology platform

At SHR, we have invested significantly in advanced hotel technology. Our SHR product suite comprises integrated and automated products and services that leverage the immense potential of AI.

Whether it is SHR CRS (formerly Windsurfer), SHR IBE, SHR CRM (formerly Maverick), or SHR RMS (formerly Wave), our product suite empowers independent hotels and regional brands to increase revenue and customer life-time value at every step in the guest journey.

With the SHR product suite on your team, you are always ahead of your competition

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SHR Hotel Services

Revolutionizing your guest journey and deepening your customer engagement

SHR's hotel services go beyond converting hotel websites into successful sales channels. Our focus is on equipping you with a unique competitive edge, delivered through exceptional digital services and consultancy that continually keep you always ahead of guest and industry expectations.

Whether you choose our entire suite of services or pick individual elements, you will increase your capacity for value creation with our award-winning website design and marketing services, and unmatched AI-powered guest acquisition management and retention solutions.

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SHR Group

Global leader in hotel technologies

SHR stands at the forefront of the hotel technology landscape, offering pioneering AI-powered hotel solutions and services.

With a deep understanding of the challenges facing the hotel industry, we have developed a suite of digital tools and services that work together, ensuring you stay always ahead, in a fast-paced and highly competitive market.

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"The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship."

Robert Speirs

Marketing Manager, Cheval Collection

Revenue Management for Hire

Create a winning revenue strategy in an ever-changing distribution landscape

Effective revenue management has transitioned from a desirable asset to an indispensable necessity.

Work with one of our dedicated industry experts who will assist you in developing and sustaining a robust revenue strategy with flexible reporting tailored precisely to your requirements.

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Consortia & TMC

Increase visibility for greater booking potential and higher revenue

By joining Consortia and TMCs, you can increase the effectiveness of your marketing to your customers by offering competitive rates worldwide.

Let us manage and streamline the process for a comprehensive approach with centralized invoicing, RFP management and support, and automated rate loading.

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Unlock the Power of Seamless Integration: The SHR CRM + CRS Whitepaper

Welcome to the forefront of hospitality innovation. SHR is proud to present our latest whitepaper, The Importance of a Deep, Native Integration Between Your CRS & CRM. This ground breaking resource delves into the transformative potential of deep, native integration for hotels worldwide. Why Deep, Native Integration Matters: Enhanced Efficiency: Discover how seamless data flow between […]

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Embracing Guest-Centrism: Powering the Modern Era of Central Reservation Systems (CRS)

A Guest-Centric Approach Redefined In the past, SHR Group placed the Central Reservation System (CRS) at the core of the distribution process. However, our vision has evolved, and we now position the guest at the heart of the system. Empowering independent hotels and regional brands, our comprehensive product suite, featuring the Internet Booking Engine (IBE) […]

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SHR Group facts and figures

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online journeys each year

Website portfolio

SHR Group goes beyond converting hotel websites into successful sales channels. We focus on empowering you with a distinct competitive advantage by revolutionizing the guest journey and deepening your customer understanding and engagement.

Whether you opt for our entire suite of services or pick and choose individual elements, you can increase your opportunities for value creation with our award-winning website design and marketing services, and unmatched AI-powered hotel acquisition management and retention solutions.

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The Cheval Collection

How Cheval Collection increased revenue by 82% through using SHR Group’s digital expertise.

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Woodlands Hotel

How working with SHR Group increased direct bookings and reduced cancellations

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Harvey’s Point

How SHR Group helped Harvey’s Point grow revenue by 185%

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How do you use AI in your services?

We analyze millions of data points powered by AI to provide powerful behavior prediction tools to build a picture of guest intentions.

This allows us to better understand guest behavior, and provide strategies to maximize revenue, increase bookings and reduce dependence on third-party channels.

What is Metasearch?

Metasearch sites are unique search engines that display your hotel’s live rates on multiple sites. It is important to maintain a competitive position for your hotel.

This prevents your bookings going straight to online travel agents (OTAs).

What does it mean to be a Google Partner?

As a Google Partner we have access to a wide range of benefits across three key areas: education and insights, access and support, and recognition and awards.

We specialize in a variety of Google Ads Platforms so you can stay ahead of the competition at a fraction of the cost.

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Find out more about SHR Group's products and services

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