Website design

Elevate guest acquisition with Custom website design

Always stay ahead of the competition by providing a user-friendly, guest-centric website experience that prioritizes customer satisfaction, leverages industry-leading SEO (Search Engine Optimization) principles and maximizes bookings.

We specialize in creating exceptional online experiences that elevate your brand and captivate your audience. We are dedicated to turning your vision into reality, blending creativity with functionality to deliver websites that stand out in the digital landscape.

We believe that great design is more than just aesthetics – it’s about telling your story, engaging with visitors and achieving your business goals.


Website design
Custom Design
  • Custom web designs are unique design solutions that fully integrate your brand’s identity and personality into the website.
  • Your website will have a distinctive look and feel, setting it apart from the competition and making it more professional and credible.
  • It will be optimized for your specific business needs and goals
  • The user experience will be tailored to your target audience.
  • The customized website design, combined with exceptional user navigation, will deliver precisely what your customers desire and require.
Standard Functionality

‘Standard functionality’ are web design standards and best practices. They’re a set of rules that our web designers follow, to align with visitors’ expectations.

  • Main navigation across the top
  • Home page slideshow – Majority of hotel websites have a home page slideshow (also known as a carousel) with a rotating series of images and messages.
  • Value proposition high up on the home page – 80% of marketing websites have an explicit value proposition located high on the homepage. So, most websites explain their value to visitors ‘above the fold’
  • Call to action high up on the home page
  • Signup box in the footer
  • Social media icons in the footer.

With mobile performance now part of Google’s organic SEO algorithm, it is more important than ever to ensure you maintain the balance of a performing website whilst delivering the requirements of your website’s content.

Accessibility is at the forefront of all web design, with the impending legislation in Europe to potentially match the US

Industry-leading SEO

Intuitive and SEO-friendly hierarchy and principles means you are never at risk of falling behind in search engine rankings, securing you the best possible position online.

Team of Specialists

Our team of specialists are experienced in state-of-the-art website design, using refined and proven web development process, to create exceptional online experiences.

Award-winning CMS

We use unique WordPress CMS explicitly designed for the hospitality industry for optimal speed and search.

Proven Process

Our proven seven-stage process for website design from discovery all the way to launch, has customer experience at the center of the process, and continual support, on-boarding and in-depth training.

Hosting & Security

We offer a dedicated environment for your website with the latest security and privacy, protecting your digital assets and customers from cyber threats.

Multi-device Responsiveness

This ensures your website capitalizes on every booking opportunity, meeting your customers wherever they are, on any screen or device.

Integration with Booking Engine

This seamlessly integrates with SHR’s booking engine ensuring all your systems are in one place.

Case study

The Cheval Collection

How Cheval Collection increased revenue by 82% through using SHR’s digital expertise.

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Case study

Woodlands Hotel

How working with SHR increased direct bookings and reduced cancellations

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Case study

Spier Hotel

How SHR helped Spier Hotel grow direct revenue by 73% YOY

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Case study


Winning back margin & managing a complex estate.

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Want to hear more?

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

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Stay always ahead with SHR’s hotel technology applications for seamless guest acquisition and retention strategies.

Central Reservation System


Booking Engine


Customer Relationship Management


Revenue Management System


OTA Direct Connect


Voice Application


Global Distribution Systems

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Revolutionizing your guest journey and
 deepening your customer engagement

GDS Demand Gen


Digital Marketing


Website Design


Revenue Management


Voice Reservations


Demand Generation


Commission Processing

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