SHR Group and Cloudbeds Partner to Transform Hospitality Management

[HOUSTON, SAN DIEGO, March 4th, 2024] – SHR, a leading provider of innovative technology solutions for the hotel industry, and Cloudbeds, the premier hospitality management software platform, proudly announce their collaboration aimed at elevating hotel management through the integration of Allora CRS (Windsurfer) and the Cloudbeds platform. The collaboration between SHR  and Cloudbeds marks a […]

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SHR Group Unveils Strategic Investment and Appoints Dan Edmonds as VP Casino Strategy & Solutions

SHR Group, the premier global specialist technology and service provider for the hotel sector, is making waves in the industry with a strategic investment into its casino offering. This move is poised to revolutionize the way hotels and casinos collaborate, further solidifying SHR’s position as a trailblazer in the hospitality technology sector. Alongside this investment, […]

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SHR Group launches Digital Marketing Academy for Future Leaders Programme in collaboration with Co-operation Ireland

Houston TX, February 19 2024 – Hotel technology specialist SHR Group is proud to announce the launch of a Digital Marketing Academy specifically designed for the esteemed Future Leaders Programme run by Co-operation Ireland. Co-operation Ireland’s Future Leaders Programme (CIFL) is an all-island training programme which aims to empower the next generation of young leaders […]

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SHR Welcomes Two Key Appointments to Executive Team

SHR, the premier global specialist technology and service provider for the hotel sector, is thrilled to announce the addition of two seasoned professionals to its executive leadership team. Thomas Schulz, with an impressive track record in finance and M&A leadership roles, joins as the Chief Financial Officer (CFO), and Heinrich Kessler, a stalwart in the […]

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SHR Group Celebrates Expansion of Partnership with Ligula Hospitality, Elevating Guest Experiences Across 41 Swedish Hotels

SHR Group, the global leader in hotel technologies and services, and powered by, the leading integrated and automated product suite, is thrilled to announce the expansion of its partnership with Ligula Hospitality, one of Sweden’s premier hotel groups, home of esteemed brands such as ProfilHotels, Good Morning Hotels, Motel L and Collection by Ligula. […]

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AI creates happier guests and increases hotel profitability, says AI pioneer

AI creates happier guests and increases hotel profitability, says tech pioneer Frank Reeves, who launched the first AI-powered booking engine in 2017. provides booking and retention technology to over 2000 hotels around the world. It recently joined forces with SHR Global to create a new global hospitality tech powerhouse, with an unrivalled suite of […]

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SHR Group Awarded Expedia Group 2023 Elite Partner Status

Houston – March 20, 2023 – Experience our high-quality connection with Expedia Today we are excited to announce we have earned status as an Elite Connectivity Partner for 2023 with Expedia Group. This recognition underscores our focus on building and maintaining a high-quality software connection that empowers you to serve guests better and grow your […]

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