Helping the hospitality sector to stay Always Ahead

SHR, the premier global specialist technology and service provider for the hotel sector, is thrilled to announce the addition of two seasoned professionals to its executive leadership team. Thomas Schulz, with an impressive track record in finance and M&A leadership roles, joins as the Chief Financial Officer (CFO), and Heinrich Kessler, a stalwart in the […]

SHR Group, the global leader in hotel technologies and services, and powered by allora.ai, the leading integrated and automated product suite, is thrilled to announce the expansion of its partnership with Ligula Hospitality, one of Sweden’s premier hotel groups, home of esteemed brands such as ProfilHotels, Good Morning Hotels, Motel L and Collection by Ligula. […]

AI creates happier guests and increases hotel profitability, says tech pioneer Frank Reeves, who launched the first AI-powered booking engine in 2017. allora.ai provides booking and retention technology to over 2000 hotels around the world. It recently joined forces with SHR Global to create a new global hospitality tech powerhouse, with an unrivalled suite of […]

Houston – April 20, 2023 – US President Joe Biden’s visit to Ireland has coincided with a surge in bookings from big-spending US visitors at Irish hotels – up a whopping 93% so far this year – and they’re spending even more than usual. Frank Reeves is Chief Evangelist at the AI hotel booking platform […]

Houston – March 20, 2023 – Experience our high-quality connection with Expedia Today we are excited to announce we have earned status as an Elite Connectivity Partner for 2023 with Expedia Group. This recognition underscores our focus on building and maintaining a high-quality software connection that empowers you to serve guests better and grow your […]

HOUSTON – November 17th, 2022 – Irish hotel tech pioneer Avvio is joining forces with US private equity backed Sceptre Hospitality Resources (SHR). The move brings together two of the industry’s most dynamic, entrepreneurial companies and follows Serent Capital’s investment in SHR in 2020. Serent Capital sponsored the acquisition of Avvio through SHR to create […]

HOUSTON – November 10th, 2022 – ComOps, a leading strategic consulting firm in the areas of revenue management, contact center operations, customer experience, and digital innovation, have partnered with SHR, the leading provider in revenue generating technology for the hotel industry, including Windsurfer CRS, Maverick CRM and Wave RMS that  enable hotels to execute their […]

HOUSTON – October 25, 2022 – SHR, which offers solutions to help hoteliers improve engagement and drive revenue at each touchpoint along the guest journey, has integrated with Adyen, the global financial technology platform of choice for leading businesses. The full API integration allows travelers to pay for their hotel reservation safely using more available […]