Helping the hospitality sector to stay Always Ahead

Houston TX, April 25, 2024 – Hotel technology specialist SHR has announced the expansion of its Global Advisory Board, strengthening its position as an innovation leader in the hospitality sector.  The Global Advisory Board at SHR is a collective of senior executives across the hospitality landscape, chosen for their expertise and deep industry insights. This […]

Houston, 2 April 2024 – SHR Group, the premier global specialist technology and service provider for the hotel sector, is thrilled to announce a groundbreaking partnership with Hopper, the global travel platform. The agreement, inked at the close of 2022, has seamlessly transitioned into live client integration at the beginning of 2024. This strategic alliance […]

Houston, 11 March 2024– SHR Group, the premier global specialist technology and service provider for the hotel sector, continues to fortify its leadership team with the addition of two seasoned industry professionals. Pascal Schubert joins as Senior Director of Business Development for Benelux, DACH & France, while Luis Martins assumes the role of Senior Director […]

Houston, 11 March 2024 – Today, SHR Group, the premier global specialist technology and service provider for the hotel sector, and Gothia Towers, a renowned venue in Sweden, proudly announce their strategic partnership to elevate guest experiences and optimize operational efficiency. Gothia Towers, a prominent establishment in Gothenburg, Sweden, has consistently set the standard for […]

[Limerick,Ireland 1st of March 2024] — SHR Group, the premier global specialist technology and service provider for the hotel sector, proudly announces that it has been granted Premier Partner Status by Google for 2024, reaffirming its position among the top 3% of companies participating in the Google Partners program in the country. Attaining Premier Partner […]

[HOUSTON, SAN DIEGO, March 4th, 2024] – SHR, a leading provider of innovative technology solutions for the hotel industry, and Cloudbeds, the premier hospitality management software platform, proudly announce their collaboration aimed at elevating hotel management through the integration of Allora CRS (Windsurfer) and the Cloudbeds platform. The collaboration between SHR  and Cloudbeds marks a […]

SHR Group, the premier global specialist technology and service provider for the hotel sector, is making waves in the industry with a strategic investment into its casino offering. This move is poised to revolutionize the way hotels and casinos collaborate, further solidifying SHR’s position as a trailblazer in the hospitality technology sector. Alongside this investment, […]

Houston TX, February 19 2024 – Hotel technology specialist SHR Group is proud to announce the launch of a Digital Marketing Academy specifically designed for the esteemed Future Leaders Programme run by Co-operation Ireland. Co-operation Ireland’s Future Leaders Programme (CIFL) is an all-island training programme which aims to empower the next generation of young leaders […]

Houston TX, January 9 2024 – SHR Group emerged triumphant as the Best Digital Marketing Agency and Best MetaSearch & Ad Tech at the 2024 HotelTechAwards by Hotel Tech Report. . Handpicked from a global pool of over 200 premier technology products, the hotel technology specialist was also shortlisted for three other awards, demonstrating excellence […]

SHR, the premier global specialist technology and service provider for the hotel sector, is thrilled to announce the addition of two seasoned professionals to its executive leadership team. Thomas Schulz, with an impressive track record in finance and M&A leadership roles, joins as the Chief Financial Officer (CFO), and Heinrich Kessler, a stalwart in the […]