SHR, the premier global specialist technology and service provider for the hotel sector, is delighted to announce a strategic partnership with Verdi Hotels, an upscale hotel brand created by the esteemed Corinthia Hotels Limited.

Verdi Hotels was set to make its debut in early 2024, with the opening of two luxurious properties in Malta in mid-April, followed by another in Budapest in mid-May. This collaboration signifies a momentous step for both Verdi Hotels and SHR, as they join forces to elevate the guest experience through AI-driven technology.

Verdi Hotels, a new entrant in the hospitality industry, aims to set new standards in service excellence and guest satisfaction. The brand has ambitious plans to open 17 upscale hotels over the next three years in prominent locations such as Malta, Tunis, London, Prague, Dubai, Doha, Lisbon and more.

To ensure a seamless and personalized guest experience, Verdi Hotels has chosen SHR’s sophisticated CRM system. This strategic decision underscores Verdi Hotels’ commitment to prioritizing loyalty and enhancing the overall guest journey. SHR’s CRM system will play a pivotal role in collecting and analyzing valuable guest data, enabling Verdi Hotels to make informed marketing decisions and tailor their services to meet the unique preferences of their guests.

“Our partnership with SHR will be instrumental in bringing Verdi Hotels to life”, said Jonathon Liu, Chief Commercial Officer at Verdi Hotels. “As we embark on this journey, our focus is on creating unparalleled guest experiences, and SHR’s CRM system will be instrumental in helping us achieve that goal. This innovative technology will provide us with valuable insights into guest preferences, allowing us to tailor our services and build lasting relationships. We look forward to setting new standards of excellence in the hospitality industry together”.

SHR’s CRM is renowned for its user-friendly interface, robust features and ability to streamline operations. It empowers hoteliers with the tools they need to build lasting relationships with guests, drive loyalty and boost overall revenue. By leveraging the power of CRM, Verdi Hotels aims to create memorable experiences for their guests from the moment they check in to the moment they depart.

“We are thrilled to embark on this exciting journey with Verdi Hotels and SHR”, said Heinrich Kessler, CCO at SHR. “This partnership aligns with our commitment to providing innovative solutions that enhance the guest experience and drive success for our valued clients. We look forward to supporting Verdi Hotels in their mission to redefine luxury hospitality”.

The collaboration between SHR and Verdi Hotels is poised to bring forth a new era of personalized and unforgettable experiences in the hospitality industry.