Pacifica
How SHR’s CRS and CRM paved the way for the Pacifica...
31,109
Member reservations in first year
66,489
Member room nights in first year
31,109
Member reservations in first year
66,489
Member room nights in first year
31%
Paid ads accounted for 31% of booking revenue
7.7m
Google Display & YouTube campaign impressions
1000
new Perkzzz loyalty members per month
70%
with 70% of those sign-ups driven through the allora.ai integration.
73%
Improved booked revenue by 73% YOY
71%
Improved average booking value by 71% VOY
52:1
Meta search returns of 52:1
31%
Paid campaigns accounted for 31% of all traffic to the website in 2022.
39%
Google search accounted for 39% of the revenue in 2022
99%
Google Ads saw an increase of 99% with an ROI of 66:1 in 2022
Central Reservation System
Booking Engine
Customer Relationship Management
Revenue Management System
OTA Direct Connect
Voice Application
Global Distribution Systems