New Coast Manila Hotel

New Coast Hotel Manila is a renowned luxury property strategically located near the scenic Manila Bay. The hotel offers a diverse range of services, including facilities for events, business travel, weekend escapes and holiday getaways, ensuring a memorable experience for all guests.

Notwithstanding its premier location and extensive amenities, the hotel previously faced significant challenges in managing its revenue due to the cost and limitations of its previous Revenue Management System (RMS).

With the assistance of SHR, New Coast Hotel Manila overcame these challenges and now employs a more efficient and cost-effective solution.

Overcoming Revenue Management Challenges

1. Revenue Management System: The limited capacity of the previous RMS caused inefficiencies for hotel operations.
2. Cost of Previous RMS: The previous RMS had some great features, but its value didn’t completely match its offerings.
3. Integration with Other Systems: The previous RMS struggled with integration, leading to fragmented data flows and a lack of real-time information across departments.
4. Data Accuracy and Reporting: Inaccurate data and limited reporting capabilities made strategic decision-making difficult and undermined trust in the system.

Simplifying Operations with a User-Friendly and Easy-to-Use Revenue Management System

To address these challenges, SHR introduced and implemented its own RMS, a user-friendly and easy-to-use revenue management system. The system promised to streamline operations, optimize revenue management processes and provide a cost-effective alternative to other RMS solutions.

Seamless Integration: Implementing SHR’s RMS with a Focus on Simplicity and Ease of Use

The SHR RMS was integrated into the hotel's existing operations with a focus on simplicity and ease of use. The SHR team provided comprehensive training and ongoing support to ensure a smooth transition from manual processes to an automated system. Key features of SHR’s RMS included:

• Automated Rate Management: Automated adjustments based on real-time data, eliminating the need for manual updates.
• Performance Analytics: Robust analytics and reporting tools to monitor performance and make data-driven decisions.
• Revenue Optimization Recommendations: The RMS provides actionable recommendations based on data insights to optimize pricing strategies and maximize revenue potential.
• Ease of Integration: It seamlessly integrates with the channel manager and property management system and online platforms.

Remarkable Outcomes: SHR’s RMS Delivers Impressive Results

The implementation of SHR’s RMS played a large role in the impressive 2023 results for the New Coast Manila Hotel:

1. Revenue Increase: In 2023, the hotel experienced a significant revenue increase, part of which can be attributed to the improved rate management capabilities of SHR.
2. Operational Efficiency: The user-friendly interface and automated processes of SHR’s RMS improved the team’s efficiency therefore, allowing the staff to spend additional time on other critical areas of hotel operations
3. Higher Occupancy Rates: The improved demand forecasting and dynamic pricing led to increased occupancy rates, ensuring optimal room utilization across different seasons.