SHR Group, the premier global specialist technology and service provider for the hotel sector, is making waves in the industry with a strategic investment into its casino offering.

This move is poised to revolutionize the way hotels and casinos collaborate, further solidifying SHR’s position as a trailblazer in the hospitality technology sector. Alongside this investment, the company is pleased to announce the appointment of Dan Edmonds as the new Vice President of Casino Strategy & Solutions.

SHR Group has been a trusted partner for some of the largest casinos in the USA, offering cutting-edge technology and solutions that empower hotels to maximize direct bookings from their casino guests. With a track record of success and a commitment to innovation, SHR’s continued foray into the casino industry marks a significant milestone in the company’s growth trajectory.

Dan Edmonds, a seasoned professional with over 15 years of experience in the hospitality industry, will spearhead SHR’s continued global expansion into the casino sector. Edmonds has spent nine years at SHR Group, where he has successfully led Customer Success and Support, garnering a reputation for delivering exceptional service and fostering strong client relationships.

Edmonds’ illustrious career includes leading online distribution for a global hotel chain, where he played a pivotal role in optimizing the hotel’s digital presence and enhancing its online booking capabilities. He has also headed up connectivity partnerships for a global online travel agency (OTA), demonstrating his expertise in forging strategic alliances within the dynamic landscape of online travel.

Expressing his enthusiasm for the new role, Dan Edmonds shared, “I’m excited to take on this new opportunity and lead SHR’s global expansion into the casino industry. The convergence of hospitality and gaming presents a unique set of challenges and opportunities, and I am eager to leverage SHR’s expertise to provide innovative solutions that will drive success for our casino partners”.

SHR Group’s investment and Dan Edmonds’ appointment signal a commitment to elevating the collaboration between hotels and casinos, creating synergies that enhance the guest experience and drive revenue growth. As the hospitality industry continues to evolve, SHR Group remains at the forefront, pioneering solutions that empower its clients to thrive in a dynamic and competitive market.