Houston TX, January 9 2024 SHR Group emerged triumphant as the Best Digital Marketing Agency and Best MetaSearch & Ad Tech at the 2024 HotelTechAwards by Hotel Tech Report. .

Handpicked from a global pool of over 200 premier technology products, the hotel technology specialist was also shortlisted for three other awards, demonstrating excellence in other product areas including Hotel Reservations Systems (2nd place), Website Design (2nd place), and Booking Engine (3rd place).

HotelTechAwards, renowned for determining the best hotel software products based on customer feedback and proprietary data points, recognized SHR Group for its integration compatibility, organizational health, market share, partner network strength, and quality of customer support.

Rod Jimenez, CEO of SHR Group, said: “Our goal is to help hoteliers of all sizes drive direct bookings through best-in-class digital marketing solutions and multichannel strategies. Being recognized as the Best Digital Marketing Agency and Best MetaSearch and Ad Tech in 2024 is a real honor and testament to our team.

“Being finalists in four additional categories is also extremely encouraging, as these are areas where our team is also striving to break the mold and deliver technology that transforms prospects for hotel groups wherever they are in the world.”

Founded in 2004, SHR Group is a global specialist technology and service provider to the hotel sector. Through a full suite of tools and services, SHR Group helps over 2,000 hoteliers globally maximize revenue by optimizing all aspects of the booking and retention ecosystem.

The industry’s only data-driven awards platform, the HotelTechAwards winners are determined not by a handful of judges or popularity votes, but by product reviews from a global community of verified hotel technology users across more than 120 countries.

Jordan Hollander, Hotel Tech Report CEO, said: “The ranking process is simple, transparent, and unbiased–judging is based on time tested ranking factors developed specifically for the industry.  Only verified hoteliers with hands-on experience using each product are allowed to participate in the voting process.  This means that SHR Group’s users decided the #1 Digital Marketing Agency and Best MetaSearch and Ad Tech.”