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Booking engine

SHR’s advanced AI technology ensures a seamless and engaging guest experience across all digital touchpoints, meticulously designed to optimize conversion rates.

Unlock the complete potential of your online presence and direct booking channels with SHR’s adaptable booking engine solutions. Our offerings cater to a wide spectrum of properties, ranging from boutique hotels to independent establishments, groups and chains.

Create personalized booking experiences that captivate your website visitors, guiding them effortlessly through the booking process with tailored content and intuitive engagement tools optimized for all devices. Nurturing each guest relationship boosts bookings, revenue and retention.

Our values

At SHR, we place personalization at the forefront of the booking experience, harnessing our advanced AI technology. We understand that personalized shopping experiences lead to higher conversion rates. Our in-depth insights into guest preferences, derived from both self-disclosed information and behavioral data, allow us to anticipate purchase intent, connect with guests through tailored offers and deliver exceptional brand experiences.

“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

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Booking engine

Unified and personalized shopping experience

Provide your guests with a personalized shopping journey, utilizing AI models to suggest customized content, products and pricing aligned with their preferences and behaviors. Prioritizing guest engagement and interaction, it identifies returning visitors and delivers timely, relevant information at every step of their booking process, enriching their overall experience and optimizing conversion rates.

Showcase your property and offers

Our comprehensive feature set empowers you to efficiently highlight your property and offerings, ensuring they are presented to guests in the most relevant context, encompassing pricing, packages, language and region. Our image-rich, contemporary design system, meticulously designed by our seasoned team, guarantees your property stands out and adheres to industry best practices, amplifying guest engagement and boosting conversion rates.

Powerful Merchandizing

Elevate the value of each booking and enhance the guest experience during their stay by integrating ancillary products and services into room packages or as optional purchases. Leveraging dynamic display technology, we customize these offers according to the guest’s booking preferences, maximizing upsell opportunities. Moreover, our voucher module enables you to sell tickets, certificates and additional experiences beyond accommodation, enriching the guest experience and expanding revenue streams.