DM
Digital marketing
Harness the power of personalization and talk directly to every one of your customers
Results-driven digital marketing strategy for your hotel. Break free from the maze of digital marketing and amplify the online strength of your hotel brand.
Combine our team’s hospitality expertise and AI-powered data to effectively boost your bookings by employing our comprehensive marketing mix of Search Engine Optimization, Paid Search, Metasearch, and advanced Digital Strategy.
We are proud to be recognized as a Google Premier Partner in 2023 and 2024 – The Premier Partner Status gives SHR exclusive benefits, insights and supports as we navigate into a privacy first online world.
Our values
20 Years:
Digital Marketing for Hospitality
Integrated reporting:
We stay out of channel silos and focus on profitability
Conversion ethos:
All of our campaigns align to a transactional goal/event
25:1+:
Market leading return on advertising spend across our paid channels
“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”
Cameron Lesure, Hotel on North in Pittsfield
“Great Tech, support and Account Management
SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”
Jennifer Ryan, Choice Hotel
SHR is a knowledgeable, responsive, and intuitive team.
The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.
John Jenner, Rock Hotel & Casino Atlantic City
“Great Product, even better Customer Service and Support!”
Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group
“Great team to work with!
My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”
Justin Sibit, Hard Rock Hotel & Casino Hollywood
“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”
Robert Speirs, Marketing Manager at The Cheval Collection
“Excellent and Proactive company to deal with.
I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”
Sean lally, Hotel Woodstock Ennis
“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”
Wisconsin Union Hotel & Club Suites
Our full suite of digital services
SHR have over 20 years’ experience working with high end luxury and boutique hospitality properties supporting their digital presence both on and offsite.
This experience gives SHR a unique understanding of a guest journeys and a deep insight into how lookers become bookers and eventually, importantly, stayed guests.
While it has taken many years of refined testing what we have learned is the SHR Digital Strategy is always evolving so you can be assured you will always have a team innovating on your behalf.
PPC: Google & Microsoft ads
SEO: Technical
Social: Facebook ads
PPC: Metasearch
SEO: On page optimization
Data: Google analytics
DM
Digital marketing
Paid Search & PPC
Achieve immediate results with best-in-class PPC campaigns and management, with measurable ROI, targeted advertising and increased brand awareness and website traffic.
Digital Marketing & Hospitality Experts
A team of experts with extensive experience in Search, Display, Video and Shopping, combined with in-depth hospitality knowledge, helping you grow and make your brand more powerful online.
Metasearch
Makes your brand visible across all platforms (including Google Hotel Price Ads, Trivago, TripAdvisor, Bing Ads, Skyscanner, Kayak and Wego) with continuous monitoring of cost per click and hotel visibility using experienced bid management and optimization techniques.
Google Premier Partner
Provides access to a wide range of benefits in three key areas: education & insights, access and support, and recognition and rewards. Ensuring best-in-class PPC campaigns and digital marketing management with a market leading ROAS.
Digital Strategy
Provides powerful business intelligence, analysis and reporting to create a constantly evolving digital marketing strategy for all your digital marketing efforts and execution, helping you grow and stay front of mind with customers.
Success Stories
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Stay always ahead with SHR’s hotel technology applications for seamless guest acquisition and retention strategies. Central Reservation System
Booking Engine
Customer Relationship Management
Revenue Management System
OTA Direct Connect
Voice Application
Global Distribution Systems
Revolutionizing your guest journey and
deepening your customer engagement.