WD

Website design

Elevate guest acquisition with Custom website design

Always stay ahead of the competition by providing a user-friendly, guest-centric website experience that prioritizes customer satisfaction, leverages industry-leading SEO (Search Engine Optimization) principles and maximizes bookings.

We specialize in creating exceptional online experiences that elevate your brand and captivate your audience. We are dedicated to turning your vision into reality, blending creativity with functionality to deliver websites that stand out in the digital landscape.

We believe that great design is more than just aesthetics – it’s about telling your story, engaging with visitors and achieving your business goals.

“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

WD

Website design

Custom Design

Custom web designs are unique design solutions that fully integrate your brand’s identity and personality into the website.
Your website will have a distinctive look and feel, setting it apart from the competition and making it more professional and credible.
It will be optimized for your specific business needs and goals
The user experience will be tailored to your target audience.
The customized website design, combined with exceptional user navigation, will deliver precisely what your customers desire and require.

Standard Functionality

‘Standard functionality’ are web design standards and best practices. They’re a set of rules that our web designers follow, to align with visitors’ expectations.

Main navigation across the top
Home page slideshow – Majority of hotel websites have a home page slideshow (also known as a carousel) with a rotating series of images and messages.
Value proposition high up on the home page – 80% of marketing websites have an explicit value proposition located high on the homepage. So, most websites explain their value to visitors ‘above the fold’
Call to action high up on the home page
Signup box in the footer
Social media icons in the footer.

With mobile performance now part of Google’s organic SEO algorithm, it is more important than ever to ensure you maintain the balance of a performing website whilst delivering the requirements of your website’s content.

Accessibility is at the forefront of all web design, with the impending legislation in Europe to potentially match the US

Industry-leading SEO

Intuitive and SEO-friendly hierarchy and principles means you are never at risk of falling behind in search engine rankings, securing you the best possible position online.

Team of Specialists

Our team of specialists are experienced in state-of-the-art website design, using refined and proven web development process, to create exceptional online experiences.

Award-winning CMS

We use unique WordPress CMS explicitly designed for the hospitality industry for optimal speed and search.

Proven Process

Our proven seven-stage process for website design from discovery all the way to launch, has customer experience at the center of the process, and continual support, on-boarding and in-depth training.

Hosting & Security

We offer a dedicated environment for your website with the latest security and privacy, protecting your digital assets and customers from cyber threats.

Multi-device Responsiveness

This ensures your website capitalizes on every booking opportunity, meeting your customers wherever they are, on any screen or device.

Integration with Booking Engine

This seamlessly integrates with SHR’s booking engine ensuring all your systems are in one place.