SHR leads the way as the premier global specialist technology and service provider for the hotel sector
About us
Awards / Certifications
SHR is dedicated to ensuring our clients remain always ahead in a fast-paced and competitive market.
Our primary focus is driving revenue, optimizing efficiency and enriching guest experiences. We proudly offer an AI-powered suite of comprehensive tools and digital services designed to work individually or harmoniously together, enabling hotels and resorts to fine-tune their distribution, understand guest intent and increase profitability. Headquartered in Houston, we are a global business with offices in Barcelona, Singapore and Limerick.
SHR empowers hotels and resorts to increase revenue and customer lifetime value at every step of the guest journey by combining immense potential of AI with a dynamic product suite comprising integrated and automated products and services.
Alongside SHR’s suite of products the company also has SHR Hotel Services, which focuses on equipping the hospitality industry with a unique competitive edge delivered through exceptional digital services and consultancy.
Offices in
three
continents
Trusted by
2,500+
customers
Across
70+
countries
Powering
$4bn
in transactions per year
Analyzing over
65m
online journeys
Our history
Discover the world's leading intelligent & automated hotel technology suite of applications.
Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies. Central Reservation System
Booking Engine
Customer Relationship Management
Revenue Management System
OTA Direct Connects
Voice Application
GDS Connectivity
Revolutionizing your guest journey and
deepening your customer engagement. “SHR’s CRM is the only CRM we found that could integrate with our existing stack and allow for a custom-made experience.”
Brandon Burtis Corporate Director, Revenue Strategy Pacifica Hotels
“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”
Cameron Lesure, Hotel on North in Pittsfield
“SHR’s RMS is superb! Advanced, and user-friendly.”
Camille B. Dela Cruz, Reservations Manager, New Coast Manila Hotel
“SHR’s website and booking engine afforded us the opportunity to tell our new story to new markets.”
Elaina Fitzgerald, Director Woodlands Hotel
“With SHR’s digital marketing strategies, we have seen transformative results.”
Gillian Kombora, Head of Digital Marketing, The Capital Hotels, Apartments, and Resorts
“Great Tech, support and Account Management
SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”
Jennifer Ryan, Choice Hotel
SHR is a knowledgeable, responsive, and intuitive team.
The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.
John Jenner, Rock Hotel & Casino Atlantic City
“Great Product, even better Customer Service and Support!”
Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group
“Great product, even better Customer Service and Support!”
Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group
“Great team to work with!
My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”
Justin Sibit, Hard Rock Hotel & Casino Hollywood
“SHR’s booking and recommender engine shows us guest booking preferences and behaviours, allowing for tailored strategies.”
Matt McRoberts Head of Marketing, Hastings Hotels
“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”
Robert Speirs, Marketing Manager at The Cheval Collection
“Excellent and Proactive company to deal with.
I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”
Sean lally, Hotel Woodstock Ennis
“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”
Wisconsin Union Hotel & Club Suites
