Helping the hospitality sector to stay Always Ahead

Exclusive L&W ENGAGE and  CRS integration now accessible to all operators LAS VEGAS – Feb. 20, 2024 – Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries “Light & Wonder,” “L&W” or the “Company”) today announced the expansion of its integration services through a collaboration with SHR’s  CRS booking engine. SHR’s  CRS […]

Houston TX, February 19 2024 – Hotel technology specialist SHR Group is proud to announce the launch of a Digital Marketing Academy specifically designed for the esteemed Future Leaders Programme run by Co-operation Ireland. Co-operation Ireland’s Future Leaders Programme (CIFL) is an all-island training programme which aims to empower the next generation of young leaders […]

Houston TX, January 9 2024 – SHR emerged triumphant as the Best Digital Marketing Agency and Best MetaSearch & Ad Tech at the 2024 HotelTechAwards by Hotel Tech Report. . Handpicked from a global pool of over 200 premier technology products, the hotel technology specialist was also shortlisted for three other awards, demonstrating excellence in […]

SHR, the premier global specialist technology and service provider for the hotel sector, is thrilled to announce the addition of two seasoned professionals to its executive leadership team. Thomas Schulz, with an impressive track record in finance and M&A leadership roles, joins as the Chief Financial Officer (CFO), and Heinrich Kessler, a stalwart in the […]

SHR, the global leader in hotel technologies and services, and powered by AI, is thrilled to announce the expansion of its partnership with Ligula Hospitality, one of Sweden’s premier hotel groups, home of esteemed brands such as ProfilHotels, Good Morning Hotels, Motel L and Collection by Ligula. This extended collaboration encompasses all 40+ hotels within […]

AI creates happier guests and increases hotel profitability, says tech pioneer Frank Reeves, who launched the first AI-powered booking engine in 2017. SHR provides booking and retention technology to over 2000 hotels around the world. It recently developed as a new global hospitality tech powerhouse, with an unrivalled suite of applications using AI to maximise […]

Houston – April 20, 2023 – US President Joe Biden’s visit to Ireland has coincided with a surge in bookings from big-spending US visitors at Irish hotels – up a whopping 93% so far this year – and they’re spending even more than usual. Frank Reeves is Chief Evangelist at the AI hotel booking platform […]

Houston – March 20, 2023 – Experience our high-quality connection with Expedia Today we are excited to announce we have earned status as an Elite Connectivity Partner for 2023 with Expedia Group. This recognition underscores our focus on building and maintaining a high-quality software connection that empowers you to serve guests better and grow your […]

HOUSTON – November 17th, 2022 – Irish hotel tech pioneer Avvio is joining forces with US private equity backed Sceptre Hospitality Resources (SHR). The move brings together two of the industry’s most dynamic, entrepreneurial companies and follows Serent Capital’s investment in SHR in 2020. Serent Capital sponsored the acquisition of Avvio through SHR to create […]

HOUSTON – November 10th, 2022 – ComOps, a leading strategic consulting firm in the areas of revenue management, contact center operations, customer experience, and digital innovation, have partnered with SHR, the leading provider in revenue generating technology for the hotel industry, including CRS, CRM and RMS that enable hotels to execute their best revenue generating […]