AI creates happier guests and increases hotel profitability, says AI pioneer

AI creates happier guests and increases hotel profitability, says tech pioneer Frank Reeves, who launched the first AI-powered booking engine in 2017. provides booking and retention technology to over 2000 hotels around the world. It recently joined forces with SHR Global to create a new global hospitality tech powerhouse, with an unrivalled suite of […]

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SHR Group Awarded Expedia Group 2023 Elite Partner Status

Houston – March 20, 2023 – Experience our high-quality connection with Expedia Today we are excited to announce we have earned status as an Elite Connectivity Partner for 2023 with Expedia Group. This recognition underscores our focus on building and maintaining a high-quality software connection that empowers you to serve guests better and grow your […]

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Irish hotel tech pioneer joins forces with US private equity backed Sceptre Hospitality Resources (SHR)

HOUSTON – November 17th, 2022 – Irish hotel tech pioneer Avvio is joining forces with US private equity backed Sceptre Hospitality Resources (SHR). The move brings together two of the industry’s most dynamic, entrepreneurial companies and follows Serent Capital’s investment in SHR in 2020. Serent Capital sponsored the acquisition of Avvio through SHR to create […]

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SHR and ComOps Partner To Provide Strategic and Technical Solutions To Hotels Who Value Elevated Service

HOUSTON – November 10th, 2022 – ComOps, a leading strategic consulting firm in the areas of revenue management, contact center operations, customer experience, and digital innovation, have partnered with SHR, the leading provider in revenue generating technology for the hotel industry, including Windsurfer CRS, Maverick CRM and Wave RMS that  enable hotels to execute their […]

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SHR’s Windsurfer CRS Integrates with Adyen for Modern Payment Options

HOUSTON – October 25, 2022 – SHR, which offers solutions to help hoteliers improve engagement and drive revenue at each touchpoint along the guest journey, has integrated with Adyen, the global financial technology platform of choice for leading businesses. The full API integration allows travelers to pay for their hotel reservation safely using more available […]

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