DG
Demand Gen
Drive Business Transient Demand
Increase visibility and exposure by participating in Demand Gen and Travel Management Company programs, which lead to higher ADRs and increased revenue.
Demand Gen Supports
INCREASED VISIBILITY
Your hotel will be listed in each program directory and website and will have a special rate access code through the GDS.
GREATER BOOKING POTENTIAL
Enhance your booking potential with travel agents as they look first at participant hotels when selecting the right property for their clients.
INCREASED REVENUE
Benefit from increased revenue as travel agents generally make higher than Average Daily Rate bookings.
NEW MARKETING OPPORTUNITIES
Each program contains several opportunities to generate exposure, leading to increased revenue.
“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”
Cameron Lesure, Hotel on North in Pittsfield
“Great Tech, support and Account Management
SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”
Jennifer Ryan, Choice Hotel
SHR is a knowledgeable, responsive, and intuitive team.
The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.
John Jenner, Rock Hotel & Casino Atlantic City
“Great Product, even better Customer Service and Support!”
Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group
“Great team to work with!
My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”
Justin Sibit, Hard Rock Hotel & Casino Hollywood
“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”
Robert Speirs, Marketing Manager at The Cheval Collection
“Excellent and Proactive company to deal with.
I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”
Sean lally, Hotel Woodstock Ennis
“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”
Wisconsin Union Hotel & Club Suites
DG
Demand Gen
Key benefits
Choose between Demand Gen Packages or a la carte selections.
Cvent RFP management tool with Direct Access to Demand Gen, TMC and Corporate RFPs
Assurance of Cvent property profile and Demand Gen rates accurately set for bids.
Release and response to all selected Demand Gen and TMC programs on your behalf.
Centralized program invoicing—all programs, one invoice
Data management and rate mapping in DG or SHR’s CRS for all submitted rates.
An assigned team to manage RFPs on your behalf.
Receive an informative toolkit and quarterly production reports.
Program Offerings
We offer enrolment all year round
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Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.
CRS
Central Reservation System
BE
Booking Engine
CRM
Customer Relationship Management
RMS
Revenue Management System
OTA
OTA Direct Connect
VA
Voice Application
GDS
Global Distribution Systems
Revolutionizing your guest journey and
deepening your customer engagement.