Revenue Management System

RMS

Revenue management system

Introducing the pioneering Revenue Management System, combining human expertise with advanced AI intelligence.

Stay ahead in unpredictable markets with our AI-driven revenue management system. By merging machine algorithms with human market insights, our system facilitates well-informed decisions for optimal pricing strategies. Stay agile and responsive with our swift and adaptable solution, adjusting seamlessly to evolving market dynamics.

Our values

Utilizing real-time data and predictive analytics, our advanced revenue management solution dynamically adjusts room prices based on your property’s booking patterns. This guarantees optimal pricing strategies, maximizes revenue and improves overall operational efficiency.

Lead the way in the competitive hospitality industry with our dynamic revenue management solution, designed to optimize profits and respond to shifting market trends.

“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

RMS

Revenue management system

Fully Automated Solution

Our fully automated solution ensures optimal pricing distribution across all selling channels, aligning with demand patterns to ensure consistent competitiveness for your property or group of properties. We pride ourselves on having the lowest rate override ratio in the market.

AI-Enabled Forecasting & Pricing

Our AI algorithms continually analyze your property’s booking patterns, adapting pricing based on evolving market conditions. This dynamic approach enables accurate room sales predictions and corresponding price adjustments, resulting in some of the lowest pricing overrides in the market.

Strategy Builder

Implement tailor-made revenue strategies to directly impact pricing using our transparent and flexible solution, eliminating the opaque “black box” approach of other RMS systems. Save time and optimize revenues with the industry’s first bionic Revenue Management System, blending human intelligence with advanced AI.

Success Stories

The Drey Hotel Dallas

How SHR played a pivotal role in formulating effective systems and strategies for growth

New Coast Manila Hotel

How The Impact of SHR’s RMS Implementation at New Coast Manila Hotel Transformed Their Revenue Management

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Request call

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Book demo

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

Stay always ahead with SHR’s hotel technology applications for seamless guest acquisition and retention strategies.

CRS

Central Reservation System

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connect

Voice Application

GDS

Global Distribution Systems

Revolutionizing your guest journey and  deepening your customer engagement.

Demand Gen

Digital Marketing

Website Design

Revenue Management

Voice Reservations

Commission Processing

CRM

Customer relationship management

Build strong connections with your guests by understanding their preferences, allowing you to anticipate their needs before they arise.

Elevate your hotel’s marketing, recognition, and promotional campaigns with our advanced CRM. Our platform provides a comprehensive understanding of each guest, facilitating personalized and impactful experiences. Utilize AI and automation for scalable, sustainable engagement, ensuring every interaction is meaningful and tailored to enhance guest satisfaction and loyalty.

Our values

Hotels frequently miss engagement and revenue opportunities because of difficulties in personalizing interactions and managing large volumes of data efficiently. Our CRM, crafted by hoteliers for hoteliers, tackles these challenges by consolidating your data and automating tasks. This simplifies guest relationship management, nurturing personalized engagement that not only delights guests but also encourages their return, with their satisfaction as our paramount concern.

Empower your hotel’s success in a dynamic market with our CRM, providing you with the tools and insights to anticipate guest needs and streamline processes.

“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

CRM

Customer relationship management

Know your guests

Optimize guest profile consistency across all platforms and utilize cleansed data for precise audience segmentation, considering demographics, preferences and purchase history.

Personalize and automate engagement

Elevate your marketing strategies with our versatile and intuitive content creation toolkit, comprising templates, landing pages, forms, and an image library. Leverage dynamic content and AI-driven features for enhanced engagement. Automate tailored marketing campaigns with customizable scheduling to effectively target your segmented audience.

Recognize and reward your most valued guests

Design a loyalty program tailored to your clientele, driving business success by incorporating the most impactful features. Offer earned or surprise rewards, with or without tier levels or a full points system. Customize every aspect of the program to suit your specific needs. With SHR’s integrated member portal and direct booking channels, ensure personalized offers and messaging at every interaction point, online or offline, leveraging CRM data for impactful guest engagement.

Smart Integration

Our advanced profile merging technology automatically detects and merges duplicate guest profiles, ensuring each guest has a single, accurate record. This enhances guest insights by offering a comprehensive view of their preferences, history and interactions. With this unified data, you can deliver personalized experiences that enhance guest satisfaction and loyalty.

Success Stories

Pacifica

How SHR’s CRS and CRM paved the way for the Pacifica Perks Loyalty Program

The Drey Hotel Dallas

How SHR played a pivotal role in formulating effective systems and strategies for growth

Boudl Hotels and Resorts

How SHR unleashed the power of CRM and multi-product optimization

Adrift Hospitality

Revamped Focus on Conversion Rates Drives Success

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Request call

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Book demo

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

Stay always ahead with SHR’s hotel technology applications for seamless guest acquisition and retention strategies.

CRS

Central Reservation System

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connect

Voice Application

GDS

Global Distribution Systems

Revolutionizing your guest journey and  deepening your customer engagement.

Demand Gen

Digital Marketing

Website Design

Revenue Management

Voice Reservations

Commission Processing

BE

Booking engine

SHR’s advanced AI technology ensures a seamless and engaging guest experience across all digital touchpoints, meticulously designed to optimize conversion rates.

Unlock the complete potential of your online presence and direct booking channels with SHR’s adaptable booking engine solutions. Our offerings cater to a wide spectrum of properties, ranging from boutique hotels to independent establishments, groups and chains.

Create personalized booking experiences that captivate your website visitors, guiding them effortlessly through the booking process with tailored content and intuitive engagement tools optimized for all devices. Nurturing each guest relationship boosts bookings, revenue and retention.

Our values

At SHR, we place personalization at the forefront of the booking experience, harnessing our advanced AI technology. We understand that personalized shopping experiences lead to higher conversion rates. Our in-depth insights into guest preferences, derived from both self-disclosed information and behavioral data, allow us to anticipate purchase intent, connect with guests through tailored offers and deliver exceptional brand experiences.

“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

BE

Booking engine

Unified and personalized shopping experience

Provide your guests with a personalized shopping journey, utilizing AI models to suggest customized content, products and pricing aligned with their preferences and behaviors. Prioritizing guest engagement and interaction, it identifies returning visitors and delivers timely, relevant information at every step of their booking process, enriching their overall experience and optimizing conversion rates.

Showcase your property and offers

Our comprehensive feature set empowers you to efficiently highlight your property and offerings, ensuring they are presented to guests in the most relevant context, encompassing pricing, packages, language and region. Our image-rich, contemporary design system, meticulously designed by our seasoned team, guarantees your property stands out and adheres to industry best practices, amplifying guest engagement and boosting conversion rates.

Powerful Merchandizing

Elevate the value of each booking and enhance the guest experience during their stay by integrating ancillary products and services into room packages or as optional purchases. Leveraging dynamic display technology, we customize these offers according to the guest’s booking preferences, maximizing upsell opportunities. Moreover, our voucher module enables you to sell tickets, certificates and additional experiences beyond accommodation, enriching the guest experience and expanding revenue streams.

Success Stories

Woodlands Hotel

How working with SHR increased direct bookings and reduced cancellations

Spier Hotel

How SHR helped Spier Hotel grow direct revenue by 73% YOY

Roomzzz

Winning back margin & managing a complex estate.

Hastings Hotel

How SHR’s Data Insights Enhanced Decision Making at Hastings Hotels

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Request call

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Book demo

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

Stay always ahead with SHR’s hotel technology applications for seamless guest acquisition and retention strategies.

CRS

Central Reservation System

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connect

Voice Application

GDS

Global Distribution Systems

Revolutionizing your guest journey and  deepening your customer engagement.

Demand Gen

Digital Marketing

Website Design

Revenue Management

Voice Reservations

Commission Processing

CRS

Central reservation system

Your central hub to manage, distribute and optimize your sales strategy

Boost your revenue with our CRS: a Central Reservation System that seamlessly automates real-time updates across all your global sales channels, all from one user-friendly platform.

Streamline time-consuming tasks to boost efficiency and maximize room sales.

Eliminate the barriers between distribution, marketing and revenue management.

Our values

SHR’s central reservation system is a robust enterprise-level distribution platform engineered to streamline and optimize your channel strategies from a single, centralized hub. Our system provides real-time updates across global selling channels, including your website, call center, OTAs, GDS, channel managers, and metasearch platforms. Implementing your distribution strategy is effortless, and our native chain functionality enhances efficiency for multi-property management, facilitating quick deployment of selling elements across the group.
Integrate CRS seamlessly into your tech ecosystem, including PMS, RMS, CRM, and payment solutions. With complete control at your fingertips, you can take charge of your distribution and elevate RevPAR using our revenue management controls. Whether you’re an independent hotel or part of a group or chain, our platform caters to all property types. Moreover, our AI agents provide intelligent content generation, instant language translations, and task automation tailored to your specific business requirements.

“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

CRS

Central reservation system

Seamless Connectivity

Enhance your technology stack to reach guests through their preferred booking channels and efficiently secure bookings, capturing every revenue opportunity. Our CRS seamlessly integrates with Property Management Systems, Direct Booking Channels, GDS, Metasearch, Online Agencies, Payment Gateways, Loyalty Platforms, Customer Relationship Management, and Revenue Management Systems, providing a comprehensive solution with real-time accuracy.

Enhance Guest Engagement and Boost Direct Bookings

Maximize your hotel’s guest engagement and direct booking efficiency with our versatile solutions. Choose from two dynamic booking engines and a powerful voice application. Additionally, leverage our APIs to ensure a seamless and consistent guest experience across all contact and booking channels.

Advanced Selling Tools

Optimize your property’s visibility across all sales channels with our robust CRS. Our user-friendly platform empowers you with total control over comprehensive content, pricing, and promotions management, ensuring you stay ahead in a competitive market. Enjoy a range of sales-boosting tools, including add-ons, packages, group bookings, upsell automation, and booking recovery features. Chains and groups can effortlessly extend these sales strategies across multiple properties using our built-in chain functionality.

AI Assistants

Our innovative CRS integrates AI agents and technology, committed to automating tasks and boosting efficiency. Our AI assistant transforms operations by providing instant language translation, content generation, and personalized workflow execution, all aimed at maximizing productivity.

Success Stories

Pacifica

How SHR’s CRS and CRM paved the way for the Pacifica Perks Loyalty Program

The Drey Hotel Dallas

How SHR played a pivotal role in formulating effective systems and strategies for growth

Adrift Hospitality

Revamped Focus on Conversion Rates Drives Success

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Request call

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Book demo

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

Stay always ahead with SHR’s hotel technology applications for seamless guest acquisition and retention strategies.

CRS

Central Reservation System

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connect

Voice Application

GDS

Global Distribution Systems

Revolutionizing your guest journey and  deepening your customer engagement.

Demand Gen

Digital Marketing

Website Design

Revenue Management

Voice Reservations

Commission Processing

Innovating the Hospitality Industry: Insights and Analysis

Discover the company behind allora who are at the forefront of transforming the way we perceive and operate within the hospitality sector.

Insights

Revenue Management System

RMS

Revenue management system

Introducing the pioneering Revenue Management System, combining human expertise with advanced AI intelligence.

Our values

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

RMS

Revenue management system

Success Stories

The Drey Hotel Dallas

New Coast Manila Hotel

Want to hear more?

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

You might also be interested in

Customer Relationship Management

CRM

Customer relationship management

Build strong connections with your guests by understanding their preferences, allowing you to anticipate their needs before they arise.

Our values

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

CRM

Customer relationship management

Success Stories

Pacifica

The Drey Hotel Dallas

Boudl Hotels and Resorts

Adrift Hospitality

Want to hear more?

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

You might also be interested in

Booking Engine

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Streamline time-consuming tasks to boost efficiency and maximize room sales.

Eliminate the barriers between distribution, marketing and revenue management.