GDS Connectivity

GDS

GDS Connectivity

Expand Global Reach and Drive Revenue

Direct connectivity to all major GDS systems from SHR’s CRS enhances your property’s visibility and expands its distribution reach.

By accessing real-time availability directly from the CRS, agents can accurately represent and sell your property on the channels guests prefer, ensuring you never miss out on valuable bookings and global revenue opportunities.
 
Leveraging GDS channels enables agents to accurately sell your property on preferred platforms, meeting guests where they are, to maximize room sales and revenue.

Real time availability

Agents can confidently sell real-time availability directly from the Central Reservations System (CRS), ensuring accurate and up-to-date bookings.

Tap into transient demand

Increase your property’s visibility by reaching hundreds of thousands of travel agents who handle a wide range of bookings for their customers.

GDS Auditing Services

Ensure your hotel or group is optimally showcased on GDS channels by scheduling periodic audits through SHR’s auditing services.

GDS Demand Generation Services

SHR’s demand generation services, through consortia participation, can increase visibility and drive more bookings and revenue on GDS channels.
Leverage direct connectivity to all major GDS systems to boost your property’s visibility and distribution, while real-time availability from the CRS enables agents to accurately represent and sell your property.
Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.
CRS

Central Reservation System

BE

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connects

VA

Voice Application

GDS

GDS Connectivity

Read more
Revolutionizing your guest journey and
 deepening your customer engagement.
DG

Demand Gen

DM

Digital Marketing

WD

Website Design

RM

Revenue Management

VR

Voice Reservations

CP

Commission Processing

Read more

Voice Application

VA

SHR’s Voice Application

Complete Reservation Solution for All Guest Interactions

The CRS’s voice application is a cloud-based solution that provides both in-house and outsourced reservation teams with unified, real-time access to information, enabling seamless caller engagement.

Outdated tools or fragmented systems can prevent your agents from effectively converting guest inquiries into bookings. Provide your reservation team with real-time information, customizable screens and advanced call management tools to engage callers seamlessly and maximize sales.
 
The voice application empowers agents to maintain brand consistency across all touchpoints, delivering personalized engagement and maximizing booking potential.

The Voice Application module of the Central Reservation System (CRS) provides reservation agents with real-time guest and property details to effectively engage callers and confirm bookings. Its web-based access enables in-house teams, clustered offices and outsourced agents to efficiently interact with guests, delivering a fast and seamless service.

Unified Direct Channels

Ensure reservation agents quotations match online offers or present exclusive phone-only deals.

Versatile for Any Hotel or Group

Whether a single property or multiple locations, effortlessly book and manage call-in reservations.

Guest Profile Lookup

Easily recognize returning guests to provide personalized booking experiences.

Call to Continue

Guests can start their booking online and finish with a voice agent, using the same cart they used on the website.

Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.
CRS

Central Reservation System

BE

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connects

VA

Voice Application

GDS

GDS Connectivity

Read more
Revolutionizing your guest journey and
 deepening your customer engagement.
DG

Demand Gen

DM

Digital Marketing

WD

Website Design

RM

Revenue Management

VR

Voice Reservations

CP

Commission Processing

Read more

OTA Direct Connects

OTA

SHR’s OTA Direct Connects

Maximize your online selling opportunities and reach.

Hundreds of channels and connectivity options to complete your distribution map and reach your target booking audience.

People and regions have diverse booking preferences, but with our solution, you can connect with guests globally through the channels they prefer.
 
SHR’s OTA Direct Connects maximize your online sales opportunities through robust and expansive channel connections.

Real time updates to all channels

Ensure your OTA channels always reflect accurate, strategy-aligned pricing and availability with immediate updates for any changes.

Meet your guests in their preferred channel

OTAs are your allies – reach guests who prefer these channels for regional, language, package bundling, loyalty and other incentives by ensuring your property is always present and bookable.

Excellent connectivity partnerships

We work closely with our OTA partners to ensure top-tier, evolving connectivity and the highest level of collaboration.
Reach your target audience wherever they book by leveraging SHR’s top-tier OTA partnerships for superior connectivity. With real-time pricing and availability updates across all channels, your selling strategy is always up-to-date and accurately deployed.

Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.
CRS

Central Reservation System

BE

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connects

VA

Voice Application

GDS

GDS Connectivity

Read more
Revolutionizing your guest journey and
 deepening your customer engagement.
DG

Demand Gen

DM

Digital Marketing

WD

Website Design

RM

Revenue Management

VR

Voice Reservations

CP

Commission Processing

Read more

Revenue Management System

RMS

Revenue management system

Introducing the pioneering Revenue Management System, combining human expertise with advanced AI intelligence.

Stay ahead in unpredictable markets with our AI-driven revenue management system. By merging machine algorithms with human market insights, our system facilitates well-informed decisions for optimal pricing strategies. Stay agile and responsive with our swift and adaptable solution, adjusting seamlessly to evolving market dynamics.

Our values

Utilizing real-time data and predictive analytics, our advanced revenue management solution dynamically adjusts room prices based on your property’s booking patterns. This guarantees optimal pricing strategies, maximizes revenue and improves overall operational efficiency.
 
Lead the way in the competitive hospitality industry with our dynamic revenue management solution, designed to optimize profits and respond to shifting market trends.

RMS

Revenue management system
Fully Automated Solution

Our fully automated solution ensures optimal pricing distribution across all selling channels, aligning with demand patterns to ensure consistent competitiveness for your property or group of properties. We pride ourselves on having the lowest rate override ratio in the market.

AI-Enabled Forecasting & Pricing

Our AI algorithms continually analyze your property’s booking patterns, adapting pricing based on evolving market conditions. This dynamic approach enables accurate room sales predictions and corresponding price adjustments, resulting in some of the lowest pricing overrides in the market.

Strategy Builder

Implement tailor-made revenue strategies to directly impact pricing using our transparent and flexible solution, eliminating the opaque “black box” approach of other RMS systems. Save time and optimize revenues with the industry’s first bionic Revenue Management System, blending human intelligence with advanced AI.

Success Stories

The Drey Hotel Dallas

How SHR played a pivotal role in formulating effective systems and strategies for growth

Placeholder image Read more

New Coast Manila Hotel

How The Impact of SHR’s RMS Implementation at New Coast Manila Hotel Transformed Their Revenue Management

Placeholder image Read more

Want to hear more?

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.
Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.
CRS

Central Reservation System

BE

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connects

VA

Voice Application

GDS

GDS Connectivity

Read more
Revolutionizing your guest journey and
 deepening your customer engagement.
DG

Demand Gen

DM

Digital Marketing

WD

Website Design

RM

Revenue Management

VR

Voice Reservations

CP

Commission Processing

Read more

Customer Relationship Management

CRM

Customer relationship management

Build strong connections with your guests by understanding their preferences, allowing you to anticipate their needs before they arise.

Elevate your hotel’s marketing, recognition, and promotional campaigns with our advanced CRM. Our platform provides a comprehensive understanding of each guest, facilitating personalized and impactful experiences. Utilize AI and automation for scalable, sustainable engagement, ensuring every interaction is meaningful and tailored to enhance guest satisfaction and loyalty.

Our values

Hotels frequently miss engagement and revenue opportunities because of difficulties in personalizing interactions and managing large volumes of data efficiently. Our CRM, crafted by hoteliers for hoteliers, tackles these challenges by consolidating your data and automating tasks. This simplifies guest relationship management, nurturing personalized engagement that not only delights guests but also encourages their return, with their satisfaction as our paramount concern.
 
Empower your hotel’s success in a dynamic market with our CRM, providing you with the tools and insights to anticipate guest needs and streamline processes.

CRM

Customer relationship management

Know your guests

Optimize guest profile consistency across all platforms and utilize cleansed data for precise audience segmentation, considering demographics, preferences and purchase history.

Personalize and automate engagement

Elevate your marketing strategies with our versatile and intuitive content creation toolkit, comprising templates, landing pages, forms, and an image library. Leverage dynamic content and AI-driven features for enhanced engagement. Automate tailored marketing campaigns with customizable scheduling to effectively target your segmented audience.

Recognize and reward your most valued guests

Design a loyalty program tailored to your clientele, driving business success by incorporating the most impactful features. Offer earned or surprise rewards, with or without tier levels or a full points system. Customize every aspect of the program to suit your specific needs. With SHR’s integrated member portal and direct booking channels, ensure personalized offers and messaging at every interaction point, online or offline, leveraging CRM data for impactful guest engagement.

Smart Integration

Our advanced profile merging technology automatically detects and merges duplicate guest profiles, ensuring each guest has a single, accurate record. This enhances guest insights by offering a comprehensive view of their preferences, history and interactions. With this unified data, you can deliver personalized experiences that enhance guest satisfaction and loyalty.

Success Stories

Pacifica

How SHR’s CRS and CRM paved the way for the Pacifica Perks Loyalty Program

Placeholder image Read more

The Drey Hotel Dallas

How SHR played a pivotal role in formulating effective systems and strategies for growth

Placeholder image Read more

Boudl Hotels and Resorts

How SHR unleashed the power of CRM and multi-product optimization

Placeholder image Read more

Adrift Hospitality

Revamped Focus on Conversion Rates Drives Success

Placeholder image Read more

Want to hear more?

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.
CRS

Central Reservation System

BE

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connects

VA

Voice Application

GDS

GDS Connectivity

Read more
Revolutionizing your guest journey and
 deepening your customer engagement.
DG

Demand Gen

DM

Digital Marketing

WD

Website Design

RM

Revenue Management

VR

Voice Reservations

CP

Commission Processing

Read more

Booking Engine

BE

Booking engine

SHR’s advanced AI technology ensures a seamless and engaging guest experience across all digital touchpoints, meticulously designed to optimize conversion rates.

Unlock the complete potential of your online presence and direct booking channels with SHR’s adaptable booking engine solutions. Our offerings cater to a wide spectrum of properties, ranging from boutique hotels to independent establishments, groups and chains.

Create personalized booking experiences that captivate your website visitors, guiding them effortlessly through the booking process with tailored content and intuitive engagement tools optimized for all devices. Nurturing each guest relationship boosts bookings, revenue and retention.

Our values

At SHR, we place personalization at the forefront of the booking experience, harnessing our advanced AI technology. We understand that personalized shopping experiences lead to higher conversion rates. Our in-depth insights into guest preferences, derived from both self-disclosed information and behavioral data, allow us to anticipate purchase intent, connect with guests through tailored offers and deliver exceptional brand experiences.

BE

Booking engine

Unified and personalized shopping experience

Provide your guests with a personalized shopping journey, utilizing AI models to suggest customized content, products and pricing aligned with their preferences and behaviors. Prioritizing guest engagement and interaction, it identifies returning visitors and delivers timely, relevant information at every step of their booking process, enriching their overall experience and optimizing conversion rates.

Showcase your property and offers

Our comprehensive feature set empowers you to efficiently highlight your property and offerings, ensuring they are presented to guests in the most relevant context, encompassing pricing, packages, language and region. Our image-rich, contemporary design system, meticulously designed by our seasoned team, guarantees your property stands out and adheres to industry best practices, amplifying guest engagement and boosting conversion rates.

Powerful Merchandizing

Elevate the value of each booking and enhance the guest experience during their stay by integrating ancillary products and services into room packages or as optional purchases. Leveraging dynamic display technology, we customize these offers according to the guest’s booking preferences, maximizing upsell opportunities. Moreover, our voucher module enables you to sell tickets, certificates and additional experiences beyond accommodation, enriching the guest experience and expanding revenue streams.

Success Stories

The Cheval Collection

How Cheval Collection increased revenue by 82% through using SHR’s digital expertise.

Placeholder image Read more

Woodlands Hotel

How working with SHR increased direct bookings and reduced cancellations

Placeholder image Read more

Spier Hotel

How SHR helped Spier Hotel grow direct revenue by 73% YOY

Placeholder image Read more

Roomzzz

Winning back margin & managing a complex estate.

Placeholder image Read more

Want to hear more?

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.
CRS

Central Reservation System

BE

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connects

VA

Voice Application

GDS

GDS Connectivity

Read more
Revolutionizing your guest journey and
 deepening your customer engagement.
DG

Demand Gen

DM

Digital Marketing

WD

Website Design

RM

Revenue Management

VR

Voice Reservations

CP

Commission Processing

Read more

Central Reservation System

CRS

Central reservation system

Your central hub to manage, distribute and optimize your sales strategy

Boost your revenue with our CRS: a Central Reservation System that seamlessly automates real-time updates across all your global sales channels, all from one user-friendly platform.

Streamline time-consuming tasks to boost efficiency and maximize room sales.
 
Eliminate the barriers between distribution, marketing and revenue management.

Our values

SHR’s central reservation system is a robust enterprise-level distribution platform engineered to streamline and optimize your channel strategies from a single, centralized hub. Our system provides real-time updates across global selling channels, including your website, call center, OTAs, GDS, channel managers, and metasearch platforms. Implementing your distribution strategy is effortless, and our native chain functionality enhances efficiency for multi-property management, facilitating quick deployment of selling elements across the group.
Integrate CRS seamlessly into your tech ecosystem, including PMS, RMS, CRM, and payment solutions. With complete control at your fingertips, you can take charge of your distribution and elevate RevPAR using our revenue management controls. Whether you’re an independent hotel or part of a group or chain, our platform caters to all property types. Moreover, our AI agents provide intelligent content generation, instant language translations, and task automation tailored to your specific business requirements.

CRS

Central reservation system

Seamless Connectivity

Enhance your technology stack to reach guests through their preferred booking channels and efficiently secure bookings, capturing every revenue opportunity. Our CRS seamlessly integrates with Property Management Systems, Direct Booking Channels, GDS, Metasearch, Online Agencies, Payment Gateways, Loyalty Platforms, Customer Relationship Management, and Revenue Management Systems, providing a comprehensive solution with real-time accuracy.

Enhance Guest Engagement and Boost Direct Bookings

Maximize your hotel’s guest engagement and direct booking efficiency with our versatile solutions. Choose from two dynamic booking engines and a powerful voice application. Additionally, leverage our APIs to ensure a seamless and consistent guest experience across all contact and booking channels.

Advanced Selling Tools

Optimize your property’s visibility across all sales channels with our robust CRS. Our user-friendly platform empowers you with total control over comprehensive content, pricing, and promotions management, ensuring you stay ahead in a competitive market. Enjoy a range of sales-boosting tools, including add-ons, packages, group bookings, upsell automation, and booking recovery features. Chains and groups can effortlessly extend these sales strategies across multiple properties using our built-in chain functionality.

AI Assistants

Our innovative CRS integrates AI agents and technology, committed to automating tasks and boosting efficiency. Our AI assistant transforms operations by providing instant language translation, content generation, and personalized workflow execution, all aimed at maximizing productivity.

Success Stories

Pacifica

How SHR’s CRS and CRM paved the way for the Pacifica Perks Loyalty Program

Placeholder image Read more

The Drey Hotel Dallas

How SHR played a pivotal role in formulating effective systems and strategies for growth

Placeholder image Read more

Adrift Hospitality

Revamped Focus on Conversion Rates Drives Success

Placeholder image Read more

Hotel Rival

How Hotel Rival Revolutionized their Direct Bookings with SHR’s Transformative Distribution Strategy

Placeholder image Read more

Maximize Your Reach and Boost Revenue

Discover the power of specialist applications and services seamlessly connected to your CRS. Enhance your capabilities, streamline operations and unlock new opportunities for growth.

GDS Connectivity

Voice Application

OTA Direct Connects

Voice Reservations

Want to hear more?

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.
CRS

Central Reservation System

BE

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connects

VA

Voice Application

GDS

GDS Connectivity

Read more
Revolutionizing your guest journey and
 deepening your customer engagement.
DG

Demand Gen

DM

Digital Marketing

WD

Website Design

RM

Revenue Management

VR

Voice Reservations

CP

Commission Processing

Read more