Demand Gen

DG

Demand Gen

Drive Business Transient Demand

Increase visibility and exposure by participating in Demand Gen and Travel Management Company programs, which lead to higher ADRs and increased revenue.

Demand Gen Supports

INCREASED VISIBILITY

Your hotel will be listed in each program directory and website and will have a special rate access code through the GDS.

GREATER BOOKING POTENTIAL

Enhance your booking potential with travel agents as they look first at participant hotels when selecting the right property for their clients.

INCREASED REVENUE

Benefit from increased revenue as travel agents generally make higher than Average Daily Rate bookings.

NEW MARKETING OPPORTUNITIES

Each program contains several opportunities to generate exposure, leading to increased revenue.

“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

DG

Demand Gen

Key benefits

Choose between Demand Gen Packages or a la carte selections.

Cvent RFP management tool with Direct Access to Demand Gen, TMC and Corporate RFPs

Assurance of Cvent property profile and Demand Gen rates accurately set for bids.

Release and response to all selected Demand Gen and TMC programs on your behalf.

Centralized program invoicing—all programs, one invoice

Data management and rate mapping in DG or SHR’s CRS for all submitted rates.

An assigned team to manage RFPs on your behalf.

Receive an informative toolkit and quarterly production reports.

Program Offerings

We offer enrolment all year round

Want to hear more?

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Request call

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Book demo

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.

CRS

Central Reservation System

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connect

Voice Application

GDS

Global Distribution Systems

Revolutionizing your guest journey and  deepening your customer engagement.

Demand Gen

Digital Marketing

Website Design

Revenue Management

Voice Reservations

Commission Processing

RM

Revenue management

Our team of Revenue Management specialists collaborates closely with yours to devise, execute and fine-tune revenue management strategies tailored to your property, maximizing opportunities and profitability.

Partner with one of our dedicated industry experts who will guide you in developing and maintaining a robust revenue strategy, complete with flexible reporting customized to your specific needs.

Our revenue management professionals collaborate with your property on a fractional basis to address its specific needs. With expertise in our own products, our Revenue Management team brings unique insights to leverage the latest updates and best practices.

Our values

A personalized approach for establishing and implementing selling strategies in collaboration with the hotelier.

“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

RM

Revenue management

Personalized Service

Your designated Area Director of Revenue Management will prioritize your unique needs and service level as a genuine partner, avoiding a one-size-fits-all approach.

Flexible Engagement

Premium service and revenue management expertise on a fractional basis.

Strategy Reviews

SHR services enable focused attention and proactive planning, empowering us to collaborate with your team and other vendors to optimize revenue and profitability opportunities.

Case study

The Cheval Collection

How Cheval Collection increased revenue by 82% through using SHR’s digital expertise.

Woodlands Hotel

How working with SHR increased direct bookings and reduced cancellations

Harvey’s Point

How SHR helped Harvey’s Point grow revenue by 185%

Hastings Hotel

How SHR’s Data Insights Enhanced Decision Making at Hastings Hotels

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Request call

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Book demo

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.

CRS

Central Reservation System

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connect

Voice Application

GDS

Global Distribution Systems

Revolutionizing your guest journey and  deepening your customer engagement.

Demand Gen

Digital Marketing

Website Design

Revenue Management

Voice Reservations

Commission Processing

WD

Website design

Elevate guest acquisition with Custom website design

Always stay ahead of the competition by providing a user-friendly, guest-centric website experience that prioritizes customer satisfaction, leverages industry-leading SEO (Search Engine Optimization) principles and maximizes bookings.

We specialize in creating exceptional online experiences that elevate your brand and captivate your audience. We are dedicated to turning your vision into reality, blending creativity with functionality to deliver websites that stand out in the digital landscape.

We believe that great design is more than just aesthetics – it’s about telling your story, engaging with visitors and achieving your business goals.

“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

WD

Website design

Custom Design

Custom web designs are unique design solutions that fully integrate your brand’s identity and personality into the website.

Your website will have a distinctive look and feel, setting it apart from the competition and making it more professional and credible.

It will be optimized for your specific business needs and goals

The user experience will be tailored to your target audience.

The customized website design, combined with exceptional user navigation, will deliver precisely what your customers desire and require.

Standard Functionality

‘Standard functionality’ are web design standards and best practices. They’re a set of rules that our web designers follow, to align with visitors’ expectations.

Main navigation across the top

Home page slideshow – Majority of hotel websites have a home page slideshow (also known as a carousel) with a rotating series of images and messages.

Value proposition high up on the home page – 80% of marketing websites have an explicit value proposition located high on the homepage. So, most websites explain their value to visitors ‘above the fold’

Call to action high up on the home page

Signup box in the footer

Social media icons in the footer.

With mobile performance now part of Google’s organic SEO algorithm, it is more important than ever to ensure you maintain the balance of a performing website whilst delivering the requirements of your website’s content.

Accessibility is at the forefront of all web design, with the impending legislation in Europe to potentially match the US

Industry-leading SEO

Intuitive and SEO-friendly hierarchy and principles means you are never at risk of falling behind in search engine rankings, securing you the best possible position online.

Team of Specialists

Our team of specialists are experienced in state-of-the-art website design, using refined and proven web development process, to create exceptional online experiences.

Award-winning CMS

We use unique WordPress CMS explicitly designed for the hospitality industry for optimal speed and search.

Proven Process

Our proven seven-stage process for website design from discovery all the way to launch, has customer experience at the center of the process, and continual support, on-boarding and in-depth training.

Hosting & Security

We offer a dedicated environment for your website with the latest security and privacy, protecting your digital assets and customers from cyber threats.

Multi-device Responsiveness

This ensures your website capitalizes on every booking opportunity, meeting your customers wherever they are, on any screen or device.

Integration with Booking Engine

This seamlessly integrates with SHR’s booking engine ensuring all your systems are in one place.

Case study

The Cheval Collection

How Cheval Collection increased revenue by 82% through using SHR’s digital expertise.

Woodlands Hotel

How working with SHR increased direct bookings and reduced cancellations

Spier Hotel

How SHR helped Spier Hotel grow direct revenue by 73% YOY

Roomzzz

Winning back margin & managing a complex estate.

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Request call

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Book demo

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.

CRS

Central Reservation System

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connect

Voice Application

GDS

Global Distribution Systems

Revolutionizing your guest journey and  deepening your customer engagement.

Demand Gen

Digital Marketing

Website Design

Revenue Management

Voice Reservations

Commission Processing

DM

Digital marketing

Harness the power of personalization and talk directly to every one of your customers

Results-driven digital marketing strategy for your hotel. Break free from the maze of digital marketing and amplify the online strength of your hotel brand.

Combine our team’s hospitality expertise and AI-powered data to effectively boost your bookings by employing our comprehensive marketing mix of Search Engine Optimization, Paid Search, Metasearch, and advanced Digital Strategy.

We are proud to be recognized as a Google Premier Partner in 2023 and 2024 – The Premier Partner Status gives SHR exclusive benefits, insights and supports as we navigate into a privacy first online world.

Our values

20 Years:

Digital Marketing for Hospitality

Integrated reporting:

We stay out of channel silos and focus on profitability

Conversion ethos:

All of our campaigns align to a transactional goal/event

25:1+:

Market leading return on advertising spend across our paid channels

“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

Our full suite of digital services

SHR have over 20 years’ experience working with high end luxury and boutique hospitality properties supporting their digital presence both on and offsite. 

This experience gives SHR a unique understanding of a guest journeys and a deep insight into how lookers become bookers and eventually, importantly, stayed guests. 

While it has taken many years of refined testing what we have learned is the SHR Digital Strategy is always evolving so you can be assured you will always have a team innovating on your behalf.

PPC: Google & Microsoft ads

SEO: Technical

Social: Facebook ads

PPC: Metasearch

SEO: On page optimization

Data: Google analytics

DM

Digital marketing

Paid Search & PPC

Achieve immediate results with best-in-class PPC campaigns and management, with measurable ROI, targeted advertising and increased brand awareness and website traffic.

Digital Marketing & Hospitality Experts

A team of experts with extensive experience in Search, Display, Video and Shopping, combined with in-depth hospitality knowledge, helping you grow and make your brand more powerful online.

Metasearch

Makes your brand visible across all platforms (including Google Hotel Price Ads, Trivago, TripAdvisor, Bing Ads, Skyscanner, Kayak and Wego) with continuous monitoring of cost per click and hotel visibility using experienced bid management and optimization techniques.

Google Premier Partner

Provides access to a wide range of benefits in three key areas: education & insights, access and support, and recognition and rewards. Ensuring best-in-class PPC campaigns and digital marketing management with a market leading ROAS.

Digital Strategy

Provides powerful business intelligence, analysis and reporting to create a constantly evolving digital marketing strategy for all your digital marketing efforts and execution, helping you grow and stay front of mind with customers.

Success Stories

The Cheval Collection

How Cheval Collection increased revenue by 82% through using SHR’s digital expertise.

Woodlands Hotel

How working with SHR increased direct bookings and reduced cancellations

Harvey’s Point

How SHR helped Harvey’s Point grow revenue by 185%

Hastings Hotel

How SHR’s Data Insights Enhanced Decision Making at Hastings Hotels

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Request call

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Book demo

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.

CRS

Central Reservation System

Booking Engine

CRM

Customer Relationship Management

RMS

Revenue Management System

OTA

OTA Direct Connect

Voice Application

GDS

Global Distribution Systems

Revolutionizing your guest journey and  deepening your customer engagement.

Demand Gen

Digital Marketing

Website Design

Revenue Management

Voice Reservations

Commission Processing

Innovating the Hospitality Industry: Insights and Analysis

Discover the company behind allora who are at the forefront of transforming the way we perceive and operate within the hospitality sector.

Insights

Demand Gen

DG

Demand Gen

Drive Business Transient Demand

Increase visibility and exposure by participating in Demand Gen and Travel Management Company programs, which lead to higher ADRs and increased revenue.

Demand Gen Supports

INCREASED VISIBILITY

Your hotel will be listed in each program directory and website and will have a special rate access code through the GDS.

GREATER BOOKING POTENTIAL

Enhance your booking potential with travel agents as they look first at participant hotels when selecting the right property for their clients.

INCREASED REVENUE

Benefit from increased revenue as travel agents generally make higher than Average Daily Rate bookings.

NEW MARKETING OPPORTUNITIES

Each program contains several opportunities to generate exposure, leading to increased revenue.

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

DG

Demand Gen

Key benefits

Program Offerings

We offer enrolment all year round

Want to hear more?

Arrange a quick call

Need more information? We are happy to talk you through what we can do for you.

Book a demo

Let us give you a full and comprehensive walk through of what we can do for you.

Find out more

Sign up to get the latest updates, tips and insights straight to your inbox.

You might also be interested in

Revenue Management

RM

Revenue management

Our team of Revenue Management specialists collaborates closely with yours to devise, execute and fine-tune revenue management strategies tailored to your property, maximizing opportunities and profitability.

Partner with one of our dedicated industry experts who will guide you in developing and maintaining a robust revenue strategy, complete with flexible reporting customized to your specific needs.

Our revenue management professionals collaborate with your property on a fractional basis to address its specific needs. With expertise in our own products, our Revenue Management team brings unique insights to leverage the latest updates and best practices.

Our values

A personalized approach for establishing and implementing selling strategies in collaboration with the hotelier.

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

RM

Revenue management

Case study

The Cheval Collection

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”