Hoteliers, discover your new competitive advantage.
Arming hotels and casinos with the tools they need to compete and win in a fast-paced, ever-changing market.
Always ahead
Find out who we are
SHR (an Access company) is the premier global specialist technology and service provider for the hotel sector, dedicated to ensuring its clients remain always ahead in a fast-paced and competitive market. SHR empowers hotels and casinos to increase revenue and customer lifetime value at every step of the guest journey by combining the immense potential of AI, with a dynamic product suite comprising integrated and automated products and services.
Discover the world's leading intelligent & automated hotel technology suite of applications.
Stay always ahead with SHR’s hotel commercial applications for seamless guest acquisition and retention strategies.
CRS
Central Reservation System
BE
Booking Engine
CRM
Customer Relationship Management
RMS
Revenue Management System
OTA
OTA Direct Connect
VA
Voice Application
GDS
Global Distribution Systems
Revolutionizing your guest journey and
deepening your customer engagement. Sign up to get the latest updates, tips, and insights straight to your inbox.
We are
customer
obsessed!
Innovating the Future of Casino Hospitality.
Your success story could be next!
Join the community of satisfied customers who have experienced the benefits of working with us.
“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”
Cameron Lesure, Hotel on North in Pittsfield
“Great Tech, support and Account Management
SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”
Jennifer Ryan, Choice Hotel
SHR is a knowledgeable, responsive, and intuitive team.
The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.
John Jenner, Rock Hotel & Casino Atlantic City
“Great Product, even better Customer Service and Support!”
Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group
“Great team to work with!
My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”
Justin Sibit, Hard Rock Hotel & Casino Hollywood
“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”
Robert Speirs, Marketing Manager at The Cheval Collection
“Excellent and Proactive company to deal with.
I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”
Sean lally, Hotel Woodstock Ennis
“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”
Wisconsin Union Hotel & Club Suites
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