CRS
Central reservation system
Your central hub to manage, distribute and optimize your sales strategy
Boost your revenue with our CRS: a Central Reservation System that seamlessly automates real-time updates across all your global sales channels, all from one user-friendly platform.
Streamline time-consuming tasks to boost efficiency and maximize room sales.
Eliminate the barriers between distribution, marketing and revenue management.
Our values
SHR’s central reservation system is a robust enterprise-level distribution platform engineered to streamline and optimize your channel strategies from a single, centralized hub. Our system provides real-time updates across global selling channels, including your website, call center, OTAs, GDS, channel managers, and metasearch platforms. Implementing your distribution strategy is effortless, and our native chain functionality enhances efficiency for multi-property management, facilitating quick deployment of selling elements across the group.
Integrate CRS seamlessly into your tech ecosystem, including PMS, RMS, CRM, and payment solutions. With complete control at your fingertips, you can take charge of your distribution and elevate RevPAR using our revenue management controls. Whether you’re an independent hotel or part of a group or chain, our platform caters to all property types. Moreover, our AI agents provide intelligent content generation, instant language translations, and task automation tailored to your specific business requirements.
“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”
Cameron Lesure, Hotel on North in Pittsfield
“Great Tech, support and Account Management
SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”
Jennifer Ryan, Choice Hotel
SHR is a knowledgeable, responsive, and intuitive team.
The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.
John Jenner, Rock Hotel & Casino Atlantic City
“Great Product, even better Customer Service and Support!”
Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group
“Great team to work with!
My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”
Justin Sibit, Hard Rock Hotel & Casino Hollywood
“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”
Robert Speirs, Marketing Manager at The Cheval Collection
“Excellent and Proactive company to deal with.
I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”
Sean lally, Hotel Woodstock Ennis
“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”
Wisconsin Union Hotel & Club Suites
CRS
Central reservation system
Seamless Connectivity
Enhance your technology stack to reach guests through their preferred booking channels and efficiently secure bookings, capturing every revenue opportunity. Our CRS seamlessly integrates with Property Management Systems, Direct Booking Channels, GDS, Metasearch, Online Agencies, Payment Gateways, Loyalty Platforms, Customer Relationship Management, and Revenue Management Systems, providing a comprehensive solution with real-time accuracy.
Enhance Guest Engagement and Boost Direct Bookings
Maximize your hotel’s guest engagement and direct booking efficiency with our versatile solutions. Choose from two dynamic booking engines and a powerful voice application. Additionally, leverage our APIs to ensure a seamless and consistent guest experience across all contact and booking channels.
Advanced Selling Tools
Optimize your property’s visibility across all sales channels with our robust CRS. Our user-friendly platform empowers you with total control over comprehensive content, pricing, and promotions management, ensuring you stay ahead in a competitive market. Enjoy a range of sales-boosting tools, including add-ons, packages, group bookings, upsell automation, and booking recovery features. Chains and groups can effortlessly extend these sales strategies across multiple properties using our built-in chain functionality.
AI Assistants
Our innovative CRS integrates AI agents and technology, committed to automating tasks and boosting efficiency. Our AI assistant transforms operations by providing instant language translation, content generation, and personalized workflow execution, all aimed at maximizing productivity.
Success Stories
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Stay always ahead with SHR’s hotel technology applications for seamless guest acquisition and retention strategies. Central Reservation System
Booking Engine
Customer Relationship Management
Revenue Management System
OTA Direct Connect
Voice Application
Global Distribution Systems
Revolutionizing your guest journey and
deepening your customer engagement.