CRM

Customer relationship management

Build strong connections with your guests by understanding their preferences, allowing you to anticipate their needs before they arise.

Elevate your hotel’s marketing, recognition, and promotional campaigns with our advanced CRM. Our platform provides a comprehensive understanding of each guest, facilitating personalized and impactful experiences. Utilize AI and automation for scalable, sustainable engagement, ensuring every interaction is meaningful and tailored to enhance guest satisfaction and loyalty.

Our values

Hotels frequently miss engagement and revenue opportunities because of difficulties in personalizing interactions and managing large volumes of data efficiently. Our CRM, crafted by hoteliers for hoteliers, tackles these challenges by consolidating your data and automating tasks. This simplifies guest relationship management, nurturing personalized engagement that not only delights guests but also encourages their return, with their satisfaction as our paramount concern.

Empower your hotel’s success in a dynamic market with our CRM, providing you with the tools and insights to anticipate guest needs and streamline processes.

“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

CRM

Customer relationship management

Know your guests

Optimize guest profile consistency across all platforms and utilize cleansed data for precise audience segmentation, considering demographics, preferences and purchase history.

Personalize and automate engagement

Elevate your marketing strategies with our versatile and intuitive content creation toolkit, comprising templates, landing pages, forms, and an image library. Leverage dynamic content and AI-driven features for enhanced engagement. Automate tailored marketing campaigns with customizable scheduling to effectively target your segmented audience.

Recognize and reward your most valued guests

Design a loyalty program tailored to your clientele, driving business success by incorporating the most impactful features. Offer earned or surprise rewards, with or without tier levels or a full points system. Customize every aspect of the program to suit your specific needs. With SHR’s integrated member portal and direct booking channels, ensure personalized offers and messaging at every interaction point, online or offline, leveraging CRM data for impactful guest engagement.

Smart Integration

Our advanced profile merging technology automatically detects and merges duplicate guest profiles, ensuring each guest has a single, accurate record. This enhances guest insights by offering a comprehensive view of their preferences, history and interactions. With this unified data, you can deliver personalized experiences that enhance guest satisfaction and loyalty.